A Partner For DSP Owners

You’re expected to run everything. You don’t have to do it alone.

I help DSP owners regain control, reduce owner dependency, and fix the issues costing them time, money, and sleep.

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Where Most DSPs Get Stuck

  • Scorecard changes, compliance and performance metrics, the onboarding pipeline, damage and injury claims, HR and legal issues, not to mention managing daily operations—most DSP owners are solving everything at once. I help you identify what actually matters, fix the problems at the source and create sustainable daily operating rhythms.

  • This isn’t generic consulting and I won’t tell you to reference your ops manual or program agreement. My work is grounded in real DSP operations knowledge, Amazon expectations, and the day-to-day issues that impact your DSP rating and profitability. I will help you navigate and de-mystify this program so can get unstuck and make progress.

  • One of the most valuable outcomes of this work is getting your time back. We build structure, clarify roles, and educate your team so fewer decisions and problems make it to your plate.

  • Whether it’s BOCs, compliance pressure, disputes, performance issues, or sensitive HR situations, I step in discreetly to help you navigate it clearly and professionally. I will also help you put practices into place which will prevent these issues in the future.

About Us

Hüd Logic is a consulting practice focused on Amazon DSP operations.

I work with owners who need practical support—not generic advice—across many areas including launch, compliance, team performance, operational structure, and Amazon-facing issue management. I work in several capacities—as a one-time triage, ongoing advisory, or an embedded partnership—depending on where your business is and how hands-on you need me to be.

My background spans leadership, operations, and people management in high-pressure environments where getting organized quickly matters. The work is direct, discreet, and built around helping owners regain control of their business—and their time.

As a former Blue Badge Amazonian and Corporate Executive, I have sat in the rooms where decisions are made based on your performance. I utilize my industry and insider knowledge to steer you in the direction of success!

Where do you need support?

  • When things feel off—or if alarms are already sounding.

    • Scorecard issues and recovery strategy

    • If profit doesn’t seem to be where it should be, or if you just aren’t sure.

    • Compliance and safety escalations

    • Amazon-facing communication support

    • Dispute strategy and issue resolution

    • Operational gap identification

  • When you’re functioning—but still stuck in the daily grind.

    • Owner / GM advisory

    • Dispatcher and leadership coaching

    • Accountability and performance systems

    • Metrics improvement strategy

    • Workflow and process improvements

    • HR guidance for large teams that meet complex compliance requirements

  • When you’re growing—and don’t want things to break.

    • Ramping and expanding

    • Team structure refinement

    • Workforce planning

    • Systems that hold during peak, prime and expansion

    • Profit and income sanity checks

    • Maximize your resources as you grow

  • New to the program, popping up or expanding in a new location.

    • Operational structure and workflows from day one

    • Hiring, onboarding, and team setup

    • SOPs and daily operating rhythm

    • Compliance and expectation alignment

  • For teams that need more than guidance, I offer on-site support to work directly with your operation.

    • In-person management and dispatch team observation, training and coaching

    • Real-time operational feedback

    • Hands-on implementation of systems and workflows

    • Real-life connection building with your Amazon partners

  • I work on a monthly retainer, based on the level of support your business needs. This includes advisory sessions and tactical work.

    Most clients expand scope over time as we address immediate issues and move into longer-term improvements.

  • Direct, honest, and practical.

    I’m not here to overcomplicate things—I help you see what’s actually going on, bring structure to it, and move forward with clear next steps. The goal is always to make your business easier to run, not more complex. I can dedicate my time to working with you, working directly with your team, or even building one for you.

  • I have personally worked with 150+ DSPs, from quick problem-solving to long-term partnerships—some clients use me for ongoing advisory with weekly meetings, others for targeted support when they need it. I keep my client roster intentionally limited to ensure hands-on, high-quality support, and can extend capacity through a trained team that handles tasks like invoicing, disputes, audits and more.

  • My clients tell me that the main value add is having someone who will always pick up the phone when they need support and give a direct answer—not just point them towards the logistics portal. Additionally, below you will find some of my financial and compliance results.

    • Recovered $30-$500K per DSP in missed fleet payments due to AFS errors and rejected disputes.

    • Improved DSP scorecard from Great → Fantastic+ within 3 months

    • Increased consistency from ~45 weeks at F+ to 52 weeks annually, resulting in revenue increases of ~$50k annually.

    • Cured and reversed CAPs/BOCs and implemented systems to prevent recurrence

    • Improved DSP status from At Risk → High Performing

    • Improved URR and Strategic Communicator ratings to High Performing

    • Increased volume share over 1-2 refresh cycles.

    • Reduced fleet costs for body damage and repairs by 20% in the first 6 months.

    • Reduced Workers Comp risk and Xmod for lower premium renewals annually.

    • 100% of fleet fund utilization

    What areas do you need to see turn around?

Most DSPs fall into several of these areas. We identify where you are, fix what’s urgent, and build.